VoteBuilder and other list services are sometimes cheaper; why go with DemFiles?
Any hardware store can sell you a hammer, lumber, and nails, but without the guidance and expertise of a carpenter your house will fall flat, even if you know a thing or two about carpentry. In the same way, data shops can provide all the data and tools under the sun, but without someone who understands how to target and appreciates the high level mathematics necessary to do the job right, the data will fall flat. Simply, the data and tools you can get anywhere; the DemFiles difference is in the targeting and analysis. My mail vendor or media consultant says that they’ll do the targeting and that independent targeting is a waste of money. DemFiles offers accountability checks for other vendors, which is why we make many of them nervous. Quite simply, the company profiting off of every piece of mail or point you purchase is the last person in the world you should be listening to concerning targeting recommendations. They have no incentive to do it properly or find that extra modicum of
