Vijay has obviously increased its spot rates after its relaunch last month?
A. Yes! The spot rates have gone up. From Rs. 6,000-Rs 8,000 for 10 seconds to Rs 20,000-Rs 60,000 for 30 seconds.Q. Don’t you feel this is the wrong time for STAR to foray in a market that has been tapped so well, given advertisers are looking at below-the-line spends rather than splurging on the mass media to counter the industry slowdown?A. No doubt it’s a tough time for everyone, but I think, a real brand is actually built during such times. They prove to be far better marathon runners. Brands that are willing to invest and do intelligent things are the ones that will tide through tough times. This market certainly has room for three brands. Tamil Nadu has been a fabulous example of bipolar market. There have always been a DMK and an AIADMK, a Dina Malar and a Daily Thanthi, an MGR and a Shivaji Ganesan, Kamal Hassan and Rajni Kanth. Each has been a brilliant success in his sphere. So there is no reason for me to feel that this market will not give a chance for yet another good bra
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