view, how is technology changing the media business?
John: The broadcast industry is totally turning upside down. There’s a complete reverse-thinking in terms of how the networks are going to survive. We might own the technology in the physical sense, but the net and mobile devices have completely empowered people who are participating in the networks. It’s not about watching TV anymore. That was gone long ago. The advertisers knew that was gone long ago, but nobody was questioning whether any of it was working. How long has it been since you guys watched a commercial? When we started our service, we were the first ones to keep the sports ticker on during ads because we didn’t want people to go away. Selling 78% of the screen to advertisers was a hard sell initially, but we said, “Do you want 78% of something or 0% of nothing?” Your new daughter will absolutely not watch TV the way you did. She will be online. She’ll be on mobile devices. The TV won’t be a TV — it will just be another platform. She’ll be doing three things all at the sam
