versus an auction?
Cash4Lead supports three ways of selling a lead auction, , and hybrid. • Auction: The buyer can acquire a lead by either bidding on a lead which is available for auction. The lead is awarded to the highest bidder on the close of auction. • : Buyer can also buy a lead that is available as a immediately by paying the asking price. • Hybrid: In the Hybrid model, the seller of the lead has not only put the lead on auction but also provided a price. Any buyer of the lead can bid on such a lead and hope that other buyers do not buy the lead for the asking price or the buyer can himself buy the lead immediately at the asking price. If the buyer acquires the lead by paying the price when the bid is below the auction price, the lead auction is closed. For all buyers bidding for a lead in the auction, the lead is available only to the highest bidder at the close of the auction.