UTV has its expertise in making drama and fiction shows for general entertainment channels. Going by this, why did you launch a kids channel and not a general entertainment channel?
UTVs forte has always been creation of specialized content. The company is now expanding to new mediums like movies and broadcasting besides television. UTV has been a pioneer and a prolific creator of content for kids segment. Right from ‘Mathemagic’ in 1987 for Doordarshan to ‘Snakes & Ladders’ for Zee in 1992, through ‘Junglee Toofan Tyre Puncture’, ‘Hip Hip Hurray’, to ‘Shararat’. ‘Shakalaka Boom Boom’ on STAR Plus today which is the longest running kids show till date. We consistently did well in this genre possibly because we understand kids preference and thus decided to take this tried and tested successful formula a step further with Hungama TV. Our accumulated expertise across the spectrum of multimedia entertainment, complemented by our excellent track record in each of the categories, have led to the creation of Hungama TV. This initiative synchronizes with our corporate philosophy of being an integrated media company with business interest across the media spectrum.
