Use it or lose it sounds simple enough – how could it hurt viewers?
Like most things that sound too good to be true, “use it or lose” is more complicated than it sounds. For example, the pay TV industry has argued for rules that all sports be shown nationally to at least 50 per cent of the population. However, AFL coverage would fail this test because free-to-air broadcasters show different, local team games into each market so that people can support their home side.
