TOP 19. What are some other ways ABTT promotes tourism?
• Provides statistical information on the economic impact of travel activity in Alabama. • Plans and organizes special year-long marketing campaigns focusing on a central theme. 2004 is “The Year of Alabama Gardens” and 2005 will be “The Year of Alabama Food.” • Distributes free tourism brochures, maps and posters to interested parties and potential tourists. • Produces “Trail Series” of travel brochures on state attractions of interest to specialized market segments: African-American heritage; birding; Civil War heritage; covered bridges; fall color; fishing; gardens; golf; and Native American heritage. • Writes and distributes travel-related articles and press releases. • Distributes press kits. • Organizes press trips and familiarization tours to showcase Alabama to the media, tour operators and travel agents. • Sponsors the Alabama’s Beautiful People program, spotlighting interesting Alabamians whose personal or professional achievements contribute to the appeal of “Alabama the Bea
