Too many cooks in the kitchen?
Ray’s boldest move to date may be what kicks her up a notch from cable television cooking goddess to the pantheon where Martha Stewart and Oprah Winfrey reside: her role as editor-in-chief at Every Day with Rachael Ray, a food, lifestyle, travel and entertaining magazine. The magazine debuted in November, and demand was so high that publishers went back on press to print an additional 135,000 copies. There’s no doubt that there’s a market for epicurean magazines—Cooking Light, with a 1.6 million circulation, and Bon Apptit, with 1.2 million, lead in this category, while Food & Wine and Gourmet both exceed 900,000, according to the Audit Bureau of Circulation. But Ray has a way to go to catch Martha Stewart Living, which is one of the top 40 magazines by circulation, with 1.9 million total paid copies per issue. While Ray’s magazine is still being put to the taste test, Food Network’s daily menu of cooking shows aimed at its 25-to-54-year-old target audience is ever-expanding. “Foodwise
