Tony, from the sports side, what does the NFLs involvement bring in terms of credibility?
Tony Ponturo: The NFL is the most successful and popular sport in the United States. The NFL trademark, and the fact the NFL is supporting the Broadway play Lombardi as a producing partner, is a tremendous statement. It says that they believe in this project and the producers that they aligned with (Ponturo/Kirmser), and that they will bring their tremendous marketing assets to help promote the show and the experience. It’s a stamp of approval that anyone would desire, and we are elated to have the League on board. PRC: Dan, Lombardi was known as hard driven and very passionate, and his players either loved or hated him. Would he have been successful as a coach today? Dan Lauria: That is the question we get asked most today. Some may say that his hard driven style wouldn’t work, but I disagree. Most great coaches in any sport today, and great leaders, are from the same DNA that Mr. Lombardi had. He inspired people around him to be better, and he was smart enough to find ways to adapt t
