To target people in the 50+ age bracket, what is the best medium of advertisement and why?
Hi, In urban market people in 50+ age read news paper so a better medium would be news paper however they do not like to read page 3 articles so this thing should be kept in mind also 50+ women watch tv alot because they have a lot of spare time. One thing that should be kept in mind is that you have to take care of prime time. In urban areas demand of FM radio is going on but it is only for day or evening when 50+ people drive their cars. In case of rural market the best way would be wall paintings.Wall paintings catch attraction easily especially for those men who spend most of the time out of home.In rural market also newspaper is the best medium but make sure you publish add in local language newspaper. Television is gaining popularity but make those advertisement which catch attraction easily and people can link themselves to it. Use of celebrity will be viable option or you can use jingles in regional language.In urban market use of internet is increasing but make sure you add on
