To educate India, how pure water is important for a healthy life, and how can we save water?
– To educate people about – What is pure water? – How pure water can help in curing diseases? – Importance of water in life The campaign will be executed in three phrases. These would be: Phase 1: Informing people about: a. Importance of pure water. b. Benefits of pure water. c. Restoration of natural water resources. d. Save water in day to day life. The above information would be spread through promotional TVC’s, ‘Did you know’, special stories on Zee News Ltd. channels (Zee News, Zee News Uttar Pradesh and others) Phase 2: Awareness among people: a. Information about water borne diseases. b. Ways to get clean water. c. Doctor’s suggestions/ views. d. Discussion shows. 1-2 Special Programs will be made based on the above. Phase 3: Ground Activities (Proposed) a. Various ground activities wherein people will be informed about the importance/value of water. b. Suggestions to clean water. c. Discussion/Debates shows. Activity Period: Duration of the Campaign will be approx. 30 – 40 days
