To begin with, what is a fulfillment house?
Nate Gilmore: You may recognize them by a few different names – outsourced warehouse, distribution center, outsourced fulfillment or even 3PL (third Party Logistics) – but, they all have the same fundamental purpose; to store your inventory and ship product to your customers as you receive orders. I would add – quickly, efficiently and without error. Taking this concept further, you can add multiple geographically distant warehouses to create a “warehouse distribution network.” For example, multiple warehouses in the U.S. on the East and West Coast or add international locations in big markets like Canada, UK, Europe, etc. This is how the big retailers and product companies store inventory: Take orders nationwide or from multiple countries and then ship the order from the warehouse closest to the buyer. The obvious benefit of more warehouses spread around the world is faster delivery times to buyers, at less cost and with less customs hassles on a per order basis. This should be couple
