To be considered “ambitious,” is there a certain threshold a target must meet?
No. There is no standard threshold or percent increase that is required for a target to be considered “ambitious.” Every program will be different given the context in which it operates and its current baseline. An “ambitious” target is one that promotes continued improvement, not just increases. For example, sometimes data collection for a program will indicate an increase in desired results due to demographic or other changes outside of the program. An ambitious target should strive for improved performance above and beyond these shifts. It is sometimes helpful to benchmark a program’s targets against similar programs or against its own historical trends.
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