Till today, kids television viewing is under parental guidance. What are you doing to woo the parents?
We have very strict programming guidelines forget adult content, we dont even approve any form of kids harassment airing on our channel. In todays scenario, where the size of traditional playgrounds are shrinking day by day, and when home work and competitive pressures are ever rising, television most often is the only source of entertainment to the kids. TV entertainment recharges, refreshes and in a way prepare the kids to go back and concentrate on their studies. Im sure even parents do acknowledge this phenomenon.
