They seem expensive – why should I invest in the Ultimate SmartLink?
At first glance, if you compare the Ultimate SmartLink to a conventional split ring they are expensive. However, THE ULTIMATE SmartLink IS NOT A SPLIT RING!! It is the smallest, most efficient, most economical lure retrieval system available anywhere. Lets do the math – a SmartLink costs on average $1.50 retail. If it works just once on a $6.00 lure it will save you 4 times the money you invested. One SmartLink can easily save a lure 5 times or more. Not to mention all the fishing time you’ll save. There’s a very good chance you’ll catch more fish because you can fish heavy cover with confidence and you won’t spook fish retrieving a snagged lure.