There’s been a huge amount of money invested in online video ad networks. Is there a shakeout coming?
MW: I’d call it “consolidation” and I think it will be healthy for the market. When you have a hotly competitive market like ours sometimes you see unhealthy practices, like taking loss leadership type deals or buying inventory – things that don’t necessarily create value. In a lot of ways some of the integrity has been lacking. For example, there’s been a lot of confusion when first-time buyers are being sold on a certain thing and then they’re being delivered another. So I see consolidation as a healthy next step.
