There was news of many sports marketing agencies shutting down, what is the market scenario now?
I feel all this is only market speculation. I honestly believe that if your skill sets are good and you know what business you are into I definitely don’t see any problem a sports marketing agency or professional would face. It depends on what your strengths are, so depending on your strengths, are you focussing on your strengths or just moving on various kinds of business just to ensure that your targets are met? A lot of factors are involved in a sports marketing agency. Ideally you need to have the right attitude, creativity, marketing skills, sales, and execution skills, good relations with various federations, associations and sports starts. Luckily at Havas we have a good backup from MPG, we are a group that provides a full 360 degree marketing solution for our clients. The key elements for a sports marketing agency are – good marketing strategy, good relations with sports federations, associations and star icons and creativity. What is the market size? There have been a few repo
