There are thousands of online content stores, why isn that good enough?
While there are certainly many sites that already sell digital content online, there is a larger issue that is of concern. The goal of many W3C standards is to ensure that the technology is ubiquitous and implemented in every web browser. Closed systems will never be implemented in every web browser due to the nature of proprietary systems. In other words, relying primarily on a few retailers artificially constrains the avenues available to distribute and monetize digital content. That is something that concerns both independent content creators and large content creators alike. There are roughly 1.7 billion individuals that use the Internet via a web browser today. Those numbers will continue to increase as the mobile device market expands. These markets are magnitudes larger than the iTunes install base (50-70 million), or those who use Napster (0.8-1.0 million), or other online retailers. The PaySwarming work endeavors to make every web browser and Internet device into a point-of-sa
