There are already lots of books on activism out there. Why a book on animal-rights activism?
While it’s true there are some great books on activism, I don’t believe there’s another book that addresses the unique concerns of animal-rights activists. For example, activists in this movement have to cope with a tremendous amount of stress, grief and the consumer behavior that keeps animals enslaved. Also, animal-rights activists are often misunderstood to be “terrorists,” and that’s such nonsense. Yes, some activists have used intimidation tactics, but by and large, animal-rights activists are engaged in very peaceful, non-violent strategies. Also, in 2006 Label Networks asked people in the 13-to-24-years age group which non-profit they are most interested in volunteering for. Nearly 30% of those who responded said People for the Ethical Treatment of Animals. This was by a wide margin the most popular answer, which says there is a strong interest among this demographic in being active for animals. But what really caught my eye in this survey was that when this same group was asked