The store down the street sells its gold jewelry by the gram. How do I know that I am getting good value here?
Buying finished gold is not the same as buying gold bullion. The value of bullion is based primarily on weight and gold content whereas the value of gold jewelry owes as much to workmanship and styling as it does to metal content. Two pieces of gold chain may look nearly identical, but one may be well crafted and the other poorly made. What’s more, the method of manufacture can make a great difference in the final price of a piece. Obviously, handmade jewelry will cost more than machine-made.