The seafood department staff say the fish is fresh, but it doesn’t look quite right. What should I do?
Shop at a store that carries quality fish and is staffed by people who can say with confidence: “I can guarantee my fish for three days from the day I’m selling it to you.” Evie Hansen, marketing director of National Seafood Educators in Washington, D.C., recommends that anyone servicing a retail seafood counter be prepared to offer the consumer a 10- to 15-second, quantifiable explanation regarding product freshness. For example: “Our salmon is harvested alive, then flown in. When we fly in live-harvested salmon, we can guarantee you at least three days in the refrigerator if you keep it at 32 to 40 degrees.