The Revolutionary Internet – What To Do Next?
Barbara Cox sums up where we are today: “Most realty professionals understand that the Internets impact on their industry is revolutionary, but they dont necessarily know what to do about it. In areas where many agents are web-savvy, late-to-the-web agents fear theyll never be able to catch up and dont know where to start. Where agents who use the web actively and effectively are far between, the late-to-the-web agents are seeing opportunitiesbut they still dont always know what to do about it. “Agents who are ready to undertake Internet marketing have no choice but to dedicate some time and resources to learning and applying web-related tools and strategies. And if they intend to stay in the real estate business for the next several years, they need to start now. “Agents will not be replaced by technology; theyll be replaced by the agents who use technology to their advantage.
