The quality of the fragrance (Is it a premium or manufactures grade?
3) The type and size of wicks used The biggest concern I hear from my customers are from those who’ve previously bought soy candles from other companies. They complain about not being able to smell the candle when it burns, and/or improper wicking in the manufacturing process which causes the wax on the sides not to melt … thus making the candle ugly and wasting wax. (See the info on the home page where I tested a Home Lite I got at Walmart.) I’ve found the same issue too because I constantly buy and test many competitors products. The developed formulas in my Cool Cat Soy Candles allows for the usage of natural soy which provides a scent throw equal too (or BETTER in my opinion) to any paraffin candle on the market. The wicking in my candles is thoroughly tested and done correctly so your Cool Cat Soy Candle will burn clean all the way down.