THE POWER COMPANIES HAVE SLOWED THEIR EXPANSION; SURELY THEYVE LEARNED THEIR LESSONS?
OMC never did learn. Nevertheless, the aftermath of their demise will almost certainly result in more powerful alternatives. Brunswick, and Yamaha are enormous companies, each arguably larger than all of the non-engine sales of all of the independent builders combined. For a long time, the challenges created by their learning curves have kept them from being able to fully flex their muscles. It is likely that they will do whatever is necessary to protect their existing market shares and, in order to grow, they have the ability to subsidize their boat building enterprises from the profits they make by selling high priced power to the dealers and independent builders. Not only have they not learned their lessons, but also recent acquisitions and policy and program changes indicate that the battle may be preparing to be renewed. While OMC endured a lot of problems of their own making, the final result has been their bargain acquisition by even larger more aggressive companies. The giants
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- THE POWER COMPANIES HAVE SLOWED THEIR EXPANSION; SURELY THEYVE LEARNED THEIR LESSONS?
