The paper industry encourages recycling and plants 1.7 million trees daily. Isn’t that a good thing?
Yes, recycling and tree planting are important, but more can be done by decreasing paper waste associated with unwanted catalogs at the source, reducing natural resource impacts associated with unwanted catalogs in the first place and promoting sustainable forestry practices. Simply put, unwanted catalogs – ones that are not read by consumers – represent a use of resources and generation of waste that results in no corresponding benefits.
