The NRI markets are as lucrative for an Indian film as the domestic market. As a player in the production space, do you have plans for executing projects that are crossover in nature?
A. What ‘crossover’ actually means is whether the goras or whites will see an Indian film abroad. Indians seeing such a film in the US does not mean that a film is a ‘crossover’. We tend to take exceptions as examples. Bend It Like Beckham and Monsoon Wedding were exceptions. For the last three years, we have been talking about these two films. What about the others. The Rising should be the right ‘crossover film’ because it is an Indian production, which has an English as well as Hindi version. Lagaan would have been a crossover film. Not Bend It Like Beckham and Monsoon Wedding. Those were not made by filmmakers residing in India. Why are we even counting them as Indian films?Q. Multiplexes are another ambitious venture for Adlabs, and there’s a national plan on the cards. But with overcapacity and a reduction in ticket prices being a constant threat, how will you ensure that it is a viable business operation despite the tax holiday?A. It is difficult to predict what will happen tomo
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