The Next Generation – What will the generation after the Millennials (Generation Y) be called. What do you know about their values and expectations?
The next generation has been labeled as Homelanders by some. We tend not to place too much emphasis on the label since the media will play the determining role in this. Their birthdates would begin with the millennium (Year 2000) but it is difficult to make any observations about them since they have not yet entered the consumer market and job market. It’ll be at least another 7-8 years or so before we see distinct patterns we can observe and track. We do know that they will be the most racially and culturally diverse generation in US history simply because of the migration trends we are seeing both within and without the nation. For this reason, along with advances in global communication, they may be the most transient generation as well.
