The most commonly asked question about Fine Art colour printing is “why doesn the colour of my print match that on my screen”?
The short answer is that unless you have calibrated your screen properly, you do not know whether the image is being represented accurately. A hardware device, such as a colorimeter or spectrophotometer should be used to measure the output from the screen and the accompanying software will then create an ICC colour profile automatically. Imaging software such as Photo Shop will use the screen profile together with the working space profile and any embedded profile in the image file to represent the image as accurately as possible on the screen. Use the soft proof facility in Photo Shop to select an output or printer profile to display a more accurate representation of your image on screen. If you have opened an image in Photo Shop and just looked at it on screen you will have used at least two profiles, even if you didn’t realise it. At this point you should consider controlled lighting to view the print when comparing it to a screen image, as this will affect the apparent colour balan
