The market is so hot, I’m sure I could sell my own home and save the commission. What’s the benefit of using a Realtor?
Market exposure. If you’re selling your home yourself, you’re marketing to a limited audience. If you have a sign in front of your house, you’re limited to reaching the people who drive by. Even an ad in the local paper reaches a limited market. The way to ensure the highest and best price for your property is to expose it to every single person out there looking for a property—and that’s done through direct mailings, print advertising, Internet advertising, the Coldwell Banker network and agent networking (marketing to agents). When you factor in what you save versus what you might be losing, you’re better off using a real estate agent. Consider this question: Have you made more money in your life, or saved more? It’s the same in real estate. The bottom line is not whether you save the commission, but what you net at the end of the transaction. I recently watched an owner sell his own house. He was determined to save the commission, and he did—but he sold his house for $65,000 under t
