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The little card didnt have a name yet. After printing it, Fritz asked the copy-shop clerk, “Howd you like to be the first person in the world to take the worlds smallest political quiz?

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The little card didnt have a name yet. After printing it, Fritz asked the copy-shop clerk, “Howd you like to be the first person in the world to take the worlds smallest political quiz?

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As Fritz recalls: “His eyes lit up at the words worlds smallest political quiz, and then I knew I had the name.” Thus was born the “Worlds Smallest Political Quiz” card The first mass printing of the Quiz was 3600 copies. They went fast. The next order was 15,000. They went fast, too. Then 30,000. As demand kept growing, so did the print runs. The biggest so far (as of November 1999) has been 400,000 copies. As of September 2000, over 5 million Quizzes have been printed. It was clear from the beginning that the Quiz was something special. The diagram was an eye-opener, and the questions stimulated political thinking and helped people place themselves on the chart. The wording and the graphics have undergone considerable change since Marshalls first Quizzes. But the basic concept has remained the same. The Quiz, then, is a combination of two elements: Nolans graph, and Marshalls idea of ten short questions to quickly and easily help a person find their place on that graph. Marshall Frit

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