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The little card didn have a name yet. After printing it, Fritz asked the copy-shop clerk, “Howd you like to be the first person in the world to take the worlds smallest political quiz?

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The little card didn have a name yet. After printing it, Fritz asked the copy-shop clerk, “Howd you like to be the first person in the world to take the worlds smallest political quiz?

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As Fritz recalls: “His eyes lit up at the words ‘world’s smallest political quiz,’ and then I knew I had the name.” Thus was born the “World’s Smallest Political Quiz” card The first mass printing of the Quiz was 3,600 copies. They went fast. The next order was 15,000. They went fast, too. Then 30,000. As demand kept growing, so did the print runs. The biggest so far has been 400,000 copies. As of August 2004, over 7 million Quizzes had been printed and distributed. It was clear from the beginning that the Quiz was something special. The diagram was an eye-opener, and the questions stimulated political thinking and helped people place themselves on the chart. The wording and the graphics have undergone considerable change since Fritz’s first Quizzes. But the basic concept has remained the same. The Quiz, then, is a combination of two elements: Nolan’s graph, and Fritz’s idea of ten short questions to quickly and easily help a person find their place on that graph. (Marshall Fritz thank

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