The Investment Story Behind Innocent Drinks – Where are they Now?
25/06/2010 By Modwenna Rees-Mogg, Founder of AngelNews There must be quite a few VCs and angels kicking themselves for ignoring the plan that crossed their desks ten years ago. Fresh Trading Ltd was a start-up planning to enter the branded fresh smoothies market using an outsourced production system, led by a team of three friends with ex strategic and management consulting careers behind them. Many reading this synopsis will have agreed those investors’ rejections were justified given this particularly risky combination of characteristics. The reason they were wrong of course is that they turned away the business that is now Innocent Drinks, a great angel success story with sales in excess of £100m, over 250…
