The coupon code is the EAN-99 13 digit in-store distributed coupon code. Should all in-store distributed coupons be coded using the EAN-99 in-store distributed coupon code?
No, only in those stores where the retailer has specifically asked for that format. This format is not meant to be mandatory and is therefore used only by retailer request. What are the Advantages and Disadvantages in selecting the appropriate distribution Below are several of the distribution vehicles and the advantages and disadvantages for each distribution method from CouponInfoNow.com sponsored by CMS.
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