The Commercial/Business case examined – Does it work?
From Om Malik today comes a post on the continued emergence of freemium as a business model. His post starts like this: Earlier this year, I asked the readers of this blog and those who follow me on Twitter what the one app was that they couldn’t live without. Among the most common names offered up were Evernote, Remember The Milk and Dropbox. Since then, those three apps have become indispensable to me as well. And they all happen to be benefiting from the business model championed by venture capitalist Fred Wilson known as “freemium.” Read the rest of Om’s post here. And from Venturebeat came one on how to get focused on growth for your business. Eric Ries started with a warning: Every startup needs to “pick a major” among three drivers of growth. It’s simply too hard to focus on more than one. This choice has to be made at the level of strategy, because the tactics between involved in each driver are quite similar. Startups may pivot from one driver to another as they experiment. Bu
