The click rate answers the question: “of all the people who saw my ad, how many actually clicked on the link in the ad and landed on my website?
The click rate reflects two factors: * how well the ad text attracts the attention of potential visitors to your website * how much competition there is from other businesses for the same keywords. The conversion rate is a way for you to measure the effectiveness of your website. The conversion rate answers the question: “of all the people who started out on my website, how many of them ended up taking the action that I use to define a ‘successful visit’.” To measure conversion rates, you insert the 1&1 Conversion Tracking Code into the page on your website that you use to define a ‘successful visit’.
Related Questions
- The click rate answers the question: "of all the people who saw my ad, how many actually clicked on the link in the ad and landed on my website?
- How do I link to a specific lesson on MindBites such that I’ll get paid if people click through and buy something?
- Do the people who click the link need to have the Stitcher application installed?
