that of cable television. Not to mention, it is “digital”, so it HAS to be good, right?
DBS may prove to be a worse adversary to big dish satellite usage than cable television ever was. Although those who know better know the technological cons of DBS, such as the perils of the overuse of digital compression, no choice of programming providers, digital artifacting, rain fade and proprietary technologies, this has little or no meaning to “average Joe” couch potato TV viewer. He (or she, of course! “Jo” for her..) only cares that he gets ESPN, Discovery Channel, CNN, and other popular cable/satellite networks with easy channel surfing. Experimentation, wild feeds, different modes of broadcasting, and programming found nowhere else are foreign concepts to “Joe”. DBS, by being smaller and newer than TVRO, along with “being digital” as a popular marketing catch-phrase, works hard to present the image that TVRO is simply “old, outdated satellite TV”. This narrow-minded stereotypical TV viewer is becoming the majority and therefore speaks the loudest with his dollars. Cable tele
