That Needs Filling?
Quick Insights Walmart Calls on Partners to Help Improve Customer Experience in Store By John Karolefski Walmart is not satisfied with being the worlds largest retailer. Now it is looking to enhance the shopping experience in its stores. To accomplish this task, Walmart is relying on market researchers and calling on manufacturer and vendor partners to join in a collaborative effort for improvement. High on its priority list is leveraging shopper insights and segmentation to improve traffic patterns and merchandising tactics, sometimes with the help of virtual shopping testing. Walmart is working continuously to improve the customer experience in store, said Candace Adams, PhD (pictured left), former senior director of insights and consumer strategy for the Bentonville retailer. This includes understanding its shoppers, how they shop its stores, and the underlying purchase dynamics of shoppers. This month, Adams left Walmart to accept a new position as president of global retail strate
