Text messaging, TXT or texting is a common term for sending short text messages containing 160 characters (including letters, spaces and numbers) or less from mobile phones using the Short Message Service (SMS). What Is A Short Code?
Taking cues from Asia and Europe, U.S. wireless carriers created the Common Short Code Administration as an entity to regulate access to the SMS channel and protect our mobile devices from SPAM and unsolicited marketing. A ‘Short Code’ is a 5 or 6 digit abbreviated phone number that appears on the mobile device as the “From:”. Short Codes identify content providers and each Short Code has to be independently provisioned by each wireless carrier to gain access to that network. Carriers conduct regular audits to ensure ongoing compliance. Short Codes ensure that consumers remain in control of their experiences by providing a trusted method to ‘Opt-In’ and ‘Opt-Out’ of mobile programs – a requirement for both premium and standard rated programs.
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