Terence Blacker: Who wants fake blood, skulls or skeletons now?
It is not, apparently, going to be a traditional Halloween in America. Sales of fake blood are down. There is a serious downturn in demand for skulls, skeletons, detachable limbs and vampire teeth. “Our focus is on family celebrations and home décor – we have nothing ghastly or gory or anything like that,” a nervous executive from Hallmark Cards told The New York Times. “Marketers would be wise to look at this as an opportunity for warm, familiar things, less edgy and dark,” agreed an advertising campaign manager. It is not, apparently, going to be a traditional Halloween in America. Sales of fake blood are down. There is a serious downturn in demand for skulls, skeletons, detachable limbs and vampire teeth. “Our focus is on family celebrations and home décor – we have nothing ghastly or gory or anything like that,” a nervous executive from Hallmark Cards told The New York Times. “Marketers would be wise to look at this as an opportunity for warm, familiar things, less edgy and dark,”
