Tell me a little more on the financial aspect of publishing with Lulu?
If you compare what Lulu charges to printing a book through an offset publisher, then yes your book will cost a little more to publish through Lulu (about $3). But going with an offset publisher requires you to pay for all of those books upfront and to store all of those books in order to make a print run pay. The cost difference for a 200 page 6×9 B&W book is around three dollars. So not that much more expensive. As for the royalties Lulu is just fine. You set the price of your own book and so you determine how much profit you will make on your book. Probably the best way you can in getting the best financial returns is to start your own self publishing house. But don’t forget there are startup costs if you choose that route. So for me the previously unpublished author it seemed like the best of both worlds to go the Lulu route.
