Technical FAQ: By promoting biodegradable products, aren t you encouraging a more disposable behavior among consumers?
The answer, in short: • Brooks makes highly durable technical running shoes and actively promotes keeping shoes out of landfills for as long as possible. • BioMoGo is not marketed primarily as a solution to solid waste but rather as a better outcome for the valuable biological nutrients stored in the midsole. • Performance running shoes are not a disposable product that would reasonably be expected to be treated as litter. More info: Brooks does not believe that landfills are the best solution to our culture’s propensity for consuming materials and creating waste. The best solution for all would be to keep waste from being generated and thus reducing the need for landfills. But with the current state of technology and the lack of existing alternatives for durable performance materials from rapidly renewable resources, Brooks feels improving the end-of-life outcome for its highly durable midsoles is currently the best available option. Brooks specifically makes a point of educating peop
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