Take us back to the creation of the very first inMotion speaker—what were Altec Lansing’s goals for the product, and how did they change during development?
Bernice Cramer, Altec Lansing: Altec Lansing always keeps the same goal in mind when producing new products. That is, to solve some product need or pain gap with an audio solution that will genuinely delight the consumer. When looking at the potential of the iPod back in 2003 we quickly realized that personal listening only was limiting. The existing portable audio systems of that time did not address the gap between the limited ways people could use their iPods, and the multiple ways people actually wanted to store, sync, share and even carry their music. The original inMotion speaker, developed by Altec Lansing We spoke with iPod owners and learned that the convenient charging and syncing of the iPod was a need and we also saved the consumer the expense of the solitary dock. iPod users loved that their music was portable, and that they could take it with them. Altec Lansing had the enabling digital audio technologies in place, and it was a natural fit to make a smaller portable audio
