Surely, the best place for such an excellent critique of green consumerism is in the editorial pages of newspapers and magazines rather than in a leaflet?
A. There have been numerous articles about the Body Shop and green consumerism in various magazines, newspapers etc. But we want to reach out directly to people by handing them leaflets in the street, to stimulate discussion and thought that way. The Body Shop promote their image and products through leaflets, marketing and advertising. Leafleting is a great way to get information straight to the public, countering company propaganda and hype, and enabling people to make informed choices about whether to consume products or not. It’s also important to let people know that there are alternatives to the profit-driven society we live in today.
