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Suppose a consumer can tell the difference between Tide and Cheer laundry soap, he only cares about getting his laundry done. Therefore when he goes shopping, will he always buy the cheaper one?

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Suppose a consumer can tell the difference between Tide and Cheer laundry soap, he only cares about getting his laundry done. Therefore when he goes shopping, will he always buy the cheaper one?

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I would think so. If he doesn’t care which on he uses to do his laundry, logically I would say he would buy the cheaper product.

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