Starfish is a network without ratings data, how do I measure viewership?
The honest answer is: you don’t. If an organization or a potential underwriter is considering this project based on a “cost per viewer” analysis then they should not participate. We are in the process of establishing and growing the country’s first cable and satelite television channel for great charities of all kinds: you simply need to decide if you want to be part of that. Viewership numbers, over time, will be determined in part by the success of initiatives such as this one.
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- Starfish is a network without ratings data, how do I measure viewership?
