STAR obviously believes in a lean team, and Vijay itself has seen some retrenchments recently. What is the final score?
A. The number has whittled down to 44 people from the 120 we had before. The reason is obvious: we do not need as many people here as we are able to leverage the STAR pool of talent instead of having a heavy stock for Chennai alone.Q. Are you planning to get into any other language market in the south, apart from Tamil? After all, it is easy to dub these programmes in different southern languages…A. No, we are planning to consolidate our position here. Besides, there are so many differences in the four southern markets. The cultural badges, social icons and nuances differ a lot. One cannot make a hash of it by taking on something and not doing 100 per cent justice to it. However, we are investing heavily to bring in top-of-line equipment to set up an internal studio facility at our premises here. This is because the channel earlier did not have quality facility to edit its soaps and to come up with good presentation and packaging for its content. This will be taken care of by the inv
