SPORTS BUSINESS; Does the Royal Treatment Pay Off?
Eight months later, his financially fit athletes are in the Stanley Cup finals. It’s a nice story, with a tidy moral about investment and invincibility: Treat your players well and open up your wallet, and success will be yours. But great bundles of money and visiting-potentate treatment of athletes are not always a guarantee of success in any professional sport, particularly in the short run.”,”keywords”:”ATHLETICS AND SPORTS”,”section”:”sports”,”sub_section”:null,”section_display”:”Sports”,”sub_section_display”:null,”byline”:”By FILIP BONDY”,”pubdate”:”May 14, 1991″,”passkey”:null}; function getShareURL() { return encodeURIComponent(articleToolsShareData.url); } function getShareHeadline() { return encodeURIComponent(articleToolsShareData.headline); } function getShareDescription() { return encodeURIComponent(articleToolsShareData.description); } function getShareKeywords() { return encodeURIComponent(articleToolsShareData.keywords); } function getShareSection() { return encodeURICom
Norman Green, chief executive officer of those fashionable Minnesota North Stars, began this season boasting the highest player payroll in the National Hockey League. Eight months later, his financially fit athletes are in the Stanley Cup finals. It’s a nice story, with a tidy moral about investment and invincibility: Treat your players well and open up your wallet, and success will be yours. But great bundles of money and visiting-potentate treatment of athletes are not always a guarantee of success in any professional sport, particularly in the short run. “Just because a team rolls out the red carpet for you, it doesn’t mean you’re going to get two or three hits every night,” said catcher Gary Carter, whose team, the Los Angeles Dodgers, is often considered the most lavish in baseball. “But it makes you feel better. And then your performance is something that comes from the heart.” Golf, Then a Dip From the moment they arrived at spring training in Vero Beach, Fla., earlier this year
Norman Green, chief executive officer of those fashionable Minnesota North Stars, began this season boasting the highest player payroll in the National Hockey League. Eight months later, his financially fit athletes are in the Stanley Cup finals. It’s a nice story, with a tidy moral about investment and invincibility: Treat your players well and open up your wallet, and success will be yours. But great bundles of money and visiting-potentate treatment of athletes are not always a guarantee of success in any professional sport, particularly in the short run. “Just because a team rolls out the red carpet for you, it doesn’t mean you’re going to get two or three hits every night,” said catcher Gary Carter, whose team, the Los Angeles Dodgers, is often considered the most lavish in baseball. “But it makes you feel better.
