Specifically what key challenges do CPAs in public practice now face and what answers does Optimist provide?
Accounting has been and will continue to be an indispensable profession, historically dealing with lagging financial indicators. While recording and reporting financial history will continue to be a necessity, clients are increasingly seeking advice that helps secure a successful future. To quote Thomas Friedman from his best-selling book, The World is Flat: The accountant who wants to stay in business in America will be the one who focuses on designing creative complex strategies… Optimist supports CPAs who choose to provide forward-looking advice and guidance.
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- Specifically what key challenges do CPAs in public practice now face and what answers does Optimist provide?
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