Speaking of ESPN, what is the status of the ESPN Live feed technology?
Greenberg: It’s coming and it’s unbelievable. For us, if you are sports fan you will have to have the service because you can’t get it anywhere else on the TV, in HD, in the living room. It’s a perfect fit for us and we are excited to have this exclusive partnership with ESPN whether it’s out of market games you want to watch live, or highlights from Sports Center, or just to catch up games that you missed with the on demand feature. There are thousands of games from ESPN. Whatever you are a fan of, it will be there. GI: So there is still a focus on maintaining and innovating Xbox Live, but has the meat of Microsoft’s attention shifted to Kinect? Once Kinect launches, will there be regular firmware updates to maintain and improve the service? Greenberg: Yes. We think about Kinect as another platform investment on the same level of Xbox Live, where we spent a number of years really dedicated to developing the service and adding new functionality over time. Kinect is another big bet from
