Sparkt Marketing: When will Apple iTunes go Social?
I love music. In addition to serving great coffee and showcasing fantastic local artists, my favorite café, Red Rock Coffee, is always spinning an amazing mix of music. This morning’s mix was so fantastic I finally asked one of the baristas where they find the music they play. He told me each of the baristas create their own iTunes playlists and play them when they are on shift. I mentioned that they should consider selling the CDs of the artists they play, or at least sharing their iTunes playlists with their patrons through their wifi network. To my disappointment, he replied “Our IT guy is a nazi about security”. This got me back to thinking about a topic I have frequently pondered. When will Apple move out of the dark ages and create a community through iTunes? To me, the best feature of the original Napster site was not the peer to peer free file “sharing” (although that was fun while it lasted). It was the fact that I could search for any of my favorite songs, instantly see all o
